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Media, Branding & Outreach·Lesson 14 of 29

Running Demos, Workshops & Pit/Swag Culture

Execute great demos and workshops, and use buttons, swag, and a memorable pit to build connection and brand recognition.

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Running a great demo

A robot demo is often a kid's first encounter with FIRST. Make it count:

  • Bring a safe, reliable demo robot - often a past-season robot or a purpose-built driveable bot. Check the event/host's safety rules; bumpers on, fingers clear.
  • Let kids drive if it's safe - hands-on beats watching every time.
  • Have a clear pitch: what FIRST is, what your team does, and how a kid (or parent) can get involved.
  • Bring takeaways: buttons, stickers, and a flyer or QR code to your website/socials.
  • Capture it: photos, a short video, and a headcount for your outreach log.

Running a workshop

Workshops (CAD, scouting, programming, or media/branding) are high-value because they help other teams directly - one of FIRST's three impact areas.

  • Define one clear learning outcome.
  • Prepare slides and a hands-on activity; keep the talking-to-doing ratio low.
  • Publish your materials publicly afterward so the impact compounds and counts as a "public resource."

Pit culture: your home at competition

Your pit is roughly a 10x10-foot booth that doubles as a brand statement and a hospitality space:

  • A clear pit banner with your number, logo, and sponsor logos, readable from across the venue.
  • Organized tool boards and cart - efficiency reads as professionalism to judges who roam the pits.
  • Friendly greeters and your team photo/QR code so visitors can find you online.
  • Keep it on-brand: same colors and fonts as everything else.

Buttons, pins & swag culture

FRC has a vibrant pin/button trading culture - it's a social currency that gets people talking to your team:

  • The most common standard is the 2.25-inch round button. Make a logo button and a fun seasonal/trade pin people will want to collect.
  • Outsource them or buy a 2.25" button maker (e.g., American Button Machines) to press your own affordably.
  • Bring plenty - they vanish fast - and offer them freely; generosity builds goodwill.
  • Other swag: stickers (cheap, high-spread), lanyards, patches, and team shirts. Your team shirt is your single most-worn branding asset, so design it well.

Gracious Professionalism in practice

Everything in the pit and at demos should reflect Gracious Professionalism: help neighboring teams, lend a tool or a part, and trade swag warmly. Judges notice, the community remembers, and it makes alliance partners want to pick you. Swag and pit culture aren't fluff - they're how a brand becomes a relationship.

Key takeaways

  • Great demos let kids drive a safe robot and end with a clear pitch and takeaway swag; always log reach
  • Your pit and team shirt are major branding assets; keep them organized, on-brand, and welcoming
  • Lean into FRC's button/swag trading culture (commonly 2.25-inch) as social currency, always in the spirit of Gracious Professionalism

Lesson quiz

Required

Answer all 3 questions correctly to complete this lesson.

1.What is required of every person before they may enter the pit area at an FRC event?

2.During a school or community robot demo, which practice best keeps the demonstration safe and effective?

3.In FRC, what is the common purpose of 'swag' like team buttons, stickers, and pins exchanged in the pits?

Answer every question to submit.