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Media, Branding & Outreach

Branding, media, and community impact.

The Media, Branding & Outreach branch is the non-mechanical engine of an FRC team: it shapes how your team looks, sounds, and shows up in the world. This department owns your visual identity, social media, photography and video, website, community outreach, and the swag and pit culture that make competitions feel alive. Done well, it directly fuels sponsorship dollars and award wins like the FIRST Impact Award.

8 modules 29 lessons

Curriculum

A start-here primer on the photography, video, and graphic-design fundamentals every media-outreach newcomer needs before producing team content. Learn how to compose a shot, lay out a clean graphic, and speak the language of cameras and editing, with concrete examples tied to capturing your FRC robot, your team, and your competition season.